This personal portfolio piece showcases a campaign designed to promote a refreshing and healthy beverage using the Vitamin Water brand. I am not affiliated with Vitamin Water in any way. The primary objective of the campaign was to highlight the natural fruit flavors and the absence of additives in the drink. With a focus on attracting pre-teens and teens, the campaign utilizes a bubbly font and vibrant colours to create an eye-catching visual appeal. The intention is to position this beverage as an enticing and healthier alternative to sodas, encouraging the target audience to make a positive choice for their well-being.

The portfolio piece includes a collection of posters and social media posts, each carefully crafted to convey the key messages of the campaign. Through engaging visuals and compelling copy, the campaign aims to capture the attention of young consumers and spark their interest in this refreshing and nutritious drink.